Content marketing consists of blogs, cases and whitepapers in which your knowledge, expertise, costumer benefits and your company added value is subtle reflected. So your company contributes with knowledge and experience, and will be seen as knowledge partner and problem solver. Besides you can stand out and profiling.
The power and success of content marketing is based on sharing knowledge, through:
- Your own website.
- Your own newsletters.
- At communities were your customers are. At these portals your company must be integrated with product information and cases of projects.
- Participate in digital newsletters of communities.
- Social Media, f.e. LinkedIn, Facebook, Twitter and Pinterest.
Beside online also sharing knowledge in business magazines with advertorials, product news and editorial articles.